Peter Chip Process

The Peter Chip toy began as a playful concept rooted in nostalgia and character design, evolving from early sketches into a fully realized plush prototype. I guided the process end-to-end—developing the character’s personality, refining proportions for huggability, selecting fabrics for texture and durability, and collaborating with manufacturers to ensure quality and charm. The result is a toy that balances storytelling, design, and production, bringing a unique character to life in tangible form.