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Kellogg's PopTarts Packaging
In 2023, Pop-Tarts® is thrilled to unveil its first-ever Pride box, featuring the vibrant "NEON Pink Block Party Lemonade" packaging design by illustrator Thaddeus Coates. This limited-edition box is part of a packaging design project created in partnership with NEONxGLAAD, a collective dedicated to amplifying the voices of LGBTQ+ creators through powerful storytelling. Celebrate diversity and inclusion with this colorful addition to your pantry!
Full PDP Packaging Layout
Program Theme
Back Panel Information
Full PDP Packaging Layout
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Pop-Tarts PDP Package Design
This art, inspired by a summer block party, is a celebration of a community that doesn’t prioritize fitting in over living authentically.”
In lieu of the social campaign launch, to amplify the brandvoice of PopTarts, I designed 4 unique affirmations that speak to the beliefs of this initiative.
Pop-Tarts Mailer Design
Pop-Tarts Icing Illustration
Pump The Party was created to give the user a fun interactive experience and allow them to "party" along with the characters in the illustrated scene, via Instagram Stories.
Each story frame crafted one after the other with a blank frame to encourage everyone to join.
Pop-Tarts: Design Process
A look behind the curtain as I create the packaging and the various characters for the launch of PopTarts exclusive Pink Lemonade flavor, right down to the icing.
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