+ PopTarts x NEON Pride Campaign
To kick off Pride month on June 1, Pop-Tarts will drop 450 boxes of NEON Pink Block Party Lemonade Pop-Tarts on the Pop-Tarts Instagram shop, available for purchase for $5 via mobile. Each weekend during Pride month, an additional 450 boxes will be released for purchase, and Pop-Tarts will support and highlight four local LGBTQ+ and BIPOC groups that embody the theme throughout the year, including The Bronx Is Reading, Nobody’s Darling, Destination Tomorrow and The Salt Eaters Book Shop.
The best part -- in connection with these limited-edition boxes, each LGBTQ+ and BIPOC business will receive a $10k grant and $2,250 in connection with this sale. NEONxGLAAD will also receive a $100k grant to continue accelerating acceptance for the LGBTQ+ and BIPOC communities.